To Color or To Highlight?

If you have a great base hair tone, you're better off with highlights. You don't want to mess with nature; what you want to do is enhance it. If your base color washes out your skin tone or is "blah," consider single-process color. Highlights look best when the stylist uses at least two different shades. Ask for more around your face, they can brighten your complexion.
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Keep in mind that due to root growth, all-over coloring will need to be touched up every four to eight weeks, while highlights can last up to two or three months, depending on what kind you get.

Ask your stylist about a gloss treatment following your color. Gloss boosts color and makes hair shinier.